Millennials now make up 66 percent of the market for first-time homebuyers*, and 99 percent of those looking for homes use the internet to research properties. These 30-something-and-under buyers are doing more than Googling a few keywords to find their dream homes. House hunters are using property related hashtags and social media feeds in their searches, and that’s only the tip of the iceberg.
The second-largest search engine in the world, YouTube, is also being used to explore houses and communities. How does a home seller use social media platforms like Instagram, YouTube, or Facebook to move real estate?
In this workshop, we’ll focus on utilizing social media tools, such as Facebook, YouTube, and Instagram, that you can use to grow your business and reach new audiences.
*National Association of REALTORS Research Department
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